Membership has its Perks logo.
Join our FREE loyalty program now and get in on:
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Early Access to Sales
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Exclusive Discounts
Members-only deals on new + hot goodies in your Inbox all year round. Inspiring Educators enjoy even MORE discounts!
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Surprise Birthday Gifts for Kids
We Specialize in the Best Birthdays Ever!
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At Mastermind Toys we are ALL IN on birthdays – and our Perks members get the STAR treatment!
See Why
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FREE Birthday-Month Surprise
Each of the kids in your life will get to pick out a FREE surprise in-store during their birthday month (and YOU’LL find a valuable Birthday Perk and Gift Guide in your Inbox that month, too)!
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FREE Loot-Bag Assembly
We LOVE a party and we’ll help to make yours super-successful AND super-easy with FREE loot-bag assembly! You choose the loot OR leave it to us: all you need to do is pick ‘em up pre-party.
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FREE Expert Support
And we’re here to help you shop for EVERY birthday, all year round: our experts are always ready in-store or via live-chat to help you pick out the PERFECT gift – every time.
Frequently Asked Questions
Does it cost anything to join PERKS?
No. PERKS membership is FREE—there is no fee and no purchase necessary.
How do I change my contact info or update my profile?
You can do all of this through your PERKS account on mastermindtoys.com. Sign in, then select “My Account.” Here you’ll be able to manage everything related to your account. You can also contact our customer service team for help. Here’s how to reach us:
I signed up in-store, but didn’t receive an email from Mastermind Toys. What do I do?
Please contact our customer service team for help. Here’s how to reach us:
  • Live chat with a team member here
  • Email us at perkshelp@mastermindtoys.com
  • Or, call us toll-free at 1.888.388.0000 ext. 2 (Monday through Friday, 9am to 5pm ET)
Can I share my PERKS account and offers with my best friend, mother, neighbour or Great-Uncle Aloysius?
Unfortunately, no. The PERKS offers, promotions and rewards are members-only benefits and are non-transferable. However, we’re happy to introduce your family and friends to the Perks program so they can enjoy the benefits as well! It’s free to join and available to everyone.
How do early alerts work for new and limited-edition toys and books?
We will send PERKS members messages about exclusive early access for stock of new or hard-to-get items that may be of interest. So be sure to opt-in to receive Perks emails and we’ll send you the details as soon as we have them!
How do exclusive offers work?
We offer our best offers to our PERKS members! Be sure to opt-in to receive Perks emails and we’ll send you the details as soon as we have them!
How do I use my PERKS coupon code?

Our PERKS coupon codes are exclusive to PERKS members. To use your PERKS coupon code, you must be signed in, and have a completed profile.

To set up an online account and get started, click here.

Once signed in, check to ensure your registration is complete. To complete registration, select the “person” figure at the top right of the screen, and select Manage Perks Profile. When you are done entering the required details, select Update PERKS Profile, and then you’re all set! Simply enter the coupon code during checkout to receive your discount, and remember to sign in before using coupons in the future!

How can I redeem my child’s birthday gift?
You’ll receive special instructions by email as each child’s birthday approaches!
Will you wrap my gifts for free in store?

Absolutely. We're delighted to offer PERKS members free gift-wrapping in all our stores for both in-person shopping and pick up in-store options. You can choose from 5 styles of gift wrap – designed by our Mastermind Toys team here in Canada!

If for some reason your preferred gift wrap style is unavailable, the store associate will substitute the next closest option for you.

Note that while we love to make a great gift even better with beautiful wrapping, some items are simply too large, bulky or oddly-shaped for us to wrap effectively.