Terms & Conditions

By signing up for the Mastermind Toys Perks program (“Perks Program” or simply “Perks”), you agree to these Terms and Conditions, including any amendments which Mastermind Toys may make from time to time.

What is the Mastermind Toys Perks program?

It’s a loyalty program offered in all Mastermind Toys store locations (excluding the outlet store) and online at mastermindtoys.com.

Membership to the Perks Program (a “Perks Membership”) is free of charge, and no purchase is required to become a Perks member (a “Member”). Members enjoy such benefits as free in-store gift wrapping and loot-bag assembly, insider information and alerts about new, hot and limited-edition toys, members-only events, exclusive offers and promotions, and personalized product recommendations. There are even some surprise benefits!

How can I join?

Perks Membership is open to any resident of Canada aged 18 years or older.

Perks Membership is available to individuals only – employees of Mastermind Toys or Mastermind LP, corporations, businesses, charities, partnerships, associations, non-share organizations or other entities are ineligible without prior written approval from Mastermind Toys.

Offers, rewards and other Perks Program benefits are strictly personal and cannot be transferred, sold, shared or otherwise assigned.

To sign up for Perks, visit mastermindtoys.com/perks. You must provide your full name, a valid email address and 10-digit mobile phone number. You’ll also create a unique password to protect your Perks account.

Once you’ve completed the sign-up process, you’ll receive an email with instructions to confirm and activate your Perks Membership.

You can view and manage your Perks account and profile online only: sign in using your email address and password.

Omitting relevant information or providing inaccurate information may be grounds to deny or cancel your Perks membership and to cancel your eligibility to offers and promotions and any accumulated rewards.

Note that there is no physical Perks loyalty card: simply use your email address or mobile phone number.

How does the program work?

There are no points to earn or manage or redeem – Perks is all about enjoying the benefits of membership every time you shop at Mastermind Toys, online or in-store.

Benefits of Perks membership include:

  • FREE in-store gift-wrapping and loot-bag assembly
  • insider info and alerts about new, hot and limited-edition toys
  • member only in-store events and activities
  • exclusive offers and promotions
  • personalized recommendations

AND more exciting surprise benefits throughout the year!


When you register for Perks, Mastermind Toys will collect certain personal information, including your name, email and mobile phone number and, if you choose, your address. Mastermind Toys will also, if you choose, collect the names, birthdates and genders of persons among your family and friends as well as their interests. We use this information to manage your participation in Perks and to create and provide content, offers and rewards customized for you.

Through Perks, Mastermind Toys may gather and use information about your purchasing history and behaviour in order to improve and personalize the program and better serve all our customers.

You may choose to receive Perks notifications, updates, special offers and other related communications which may also be posted on the Perks website.

You can unsubscribe from electronic communications or cancel your Perks membership at any time.

Your information will be protected at all times – Mastermind Toys will never sell or rent your information to anyone for any reason. Under strict confidentiality conditions and safeguards, Mastermind Toys may allow trusted vendors, partners, and service providers access to your information in order to assist Mastermind Toys to administer and improve the Perks program, or to provide rewards.

For more information, please see Mastermind Toys’ privacy policy.

Program modifications

Mastermind Toys reserves the right to cancel, suspend, modify or amend the Perks program or these Terms and Conditions at any time, with or without prior notice. Changes to these Terms and Conditions are effective from the posting date unless stated otherwise. You are solely responsible to check the Perks website for any changes or updates to the program or to the Terms and Conditions.

Governing law & Limit of liability

These Terms and Conditions shall be exclusively governed by the laws of the members’ province or territory of residence and, where applicable, the federal laws of Canada that apply in the members’ province of residence. All decisions regarding interpretation of these Terms and Conditions shall be at the sole discretion of Mastermind Toys and shall be final and binding.

By participating in the Perks Program, you agree to unconditionally and forever release and discharge Mastermind Toys and any related companies, service providers or third party participants from any liability, damage, cost, expense or other loss arising due to your participation in the Perks Program or inability to participate or continue to participate in the Perks Program, the awarding or use of any rewards (or the failure to provide any reward), access or use of the Perks website (or inability to access or use the Perks website) or otherwise in connection with the Perks Program.

Some provinces do not allow the exclusion of damages arising from gross negligence or willful misconduct or with respect to personal or moral injuries and the foregoing exclusion of liability does not apply to exclude any such damages for individuals residing in such provinces.

  • Perks Program offers, promotions and rewards have no cash value; cannot be bought, sold or exchanged for cash or credit; and are non-transferable.
  • Offers, promotions and rewards expire on the date stated in the applicable communication, in these Terms and Conditions, or on the Perks website.
  • If you make no purchase for a period of 18 months, your Perks Membership will be deemed inactive and all offers, promotions and unused rewards will be forfeited at Mastermind Toys’ sole discretion.
  • If you should die, or your Membership be terminated or cancelled for any reason, all offers, promotions and unused rewards will be forfeited immediately.
  • The Perks Program or any part thereof is void where prohibited by federal, provincial or local law. If any provision of these Terms and Conditions is held by a court of competent jurisdiction to be contrary to law in a particular jurisdiction, the provision will be deemed null and void in such jurisdiction, and other provisions will remain in effect.
  • Though we try our best to ensure accuracy, errors occasionally occur. Mastermind Toys reserves the right to correct such errors at any time, without liability, even if it affects Perks Program benefits.
  • Mastermind Toys reserves the right to cease all communications with any Member regarding the Perks Program.
  • If you commit fraud or abuse relating to offers, promotions or rewards, or if you attempt to circumvent any security measures for the Perks website (or otherwise attempt to gain access to sections of the Perks website for which access is restricted) your Membership will be cancelled immediately and you will forfeit all accumulated offers, promotions and rewards. Mastermind Toys also reserves the right to pursue legal action in the event of fraud, misrepresentation, abuse or violation of these Terms and Conditions.
  • Participation in all or part of the Perks Program may be limited to specific geographic regions and specific geographic regions may be subject to additional terms and conditions.
  • You may terminate your membership in the Perks Program at any time by calling Mastermind Toy’s customer service team at 1.888.388.0000 ext. 2 or sending an email to perkshelp@mastermindtoys.com.
Contact us – we’d love to hear from you and we’re happy to help!

You can reach our customer service team Monday through Friday, 9am to 5pm. ET.

  • Live chat with a team member
  • Call us toll-free at 1.888.388.0000 ext. 2 (in the Greater Toronto Area: 416.321.8984 ext. 2)
  • Or, drop us a line at perkshelp@mastermindtoys.com any time.